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4 Ways To Take Advantage Of The Social Commerce Opportunity This Holiday Season

For digital marketers, this last quarter of 2012 brings a new social commerce flavor. Social media will take a more central role in the brand marketing arsenal, with 90% of marketers planning to...

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A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing...

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Social Marketing ROI Requires the Right Mindset – Musing Inspired by Olivier...

Social Marketing ROI - are we there yet? The answer is still, surprisingly, “It depends!” And it just may be that as social marketing is evolving, marketers are still challenged with finding an ROI...

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Cheap Qualified Leads from Social: A Lesson in the Value of Social Media

Potential vs. actual benefits in social media Imagine an industry with 1.5 billion potential consumers. An industry that, according to the McKinsey Global Institute, has the potential to add $900...

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2 Critical But Often Overlooked Benefits of Social Media Marketing

If you struggle to achieve ROI using social media, you’re not alone – multiple studies, including the latest from Awareness Inc., reveal that measuring ROI is still the top challenge for the majority...

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Year in Review: Lessons from Ryanair’s Social Marketing Miss

Conflicting social messages The whirlwind of conflicting social media activity in 2012 buffeted marketers from one extreme to the next, leaving us all reeling with differing opinions from credible...

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Year in Review: Lessons from Two Social Marketing Hits

Making sense of conflicting predictions With over a billion Facebook users worldwide, everyone’s life has been touched in some way by social media. The question, however, is how brands can best...

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Mary Meeker’s Year in Review: Digital Trends & Predictions

Technology and you No doubt 2012 was a big year for all things social – and we were pleased to see Mary Meeker’s (of Kleiner Perkins Caulfield and Byers) follow-up to her May report – “2012 Internet...

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The importance of social activation and going beyond last-click attribution

Superficial Social Metrics: The Social Marketing Trap We’ve all fallen into the social marketing trap at one point or another. Pouring energy into growing a social presence and posting the polls,...

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Facebook at the core of a converged media model – Social ads as proven means...

The splintered media landscapeTwenty years ago marketers only dealt with three channels: radio, print, and TV. Fast-forward to 2013 and we have an enormous number of splintered channels, all fighting...

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